'"This Provocative work - resulting from Randazzo's vast personal experience, research and insight - unveils a whole new persepctive on advertising and reveals a deep understanding of how marketers can unleash this power to create strong enduring brands."

"Sal Randazzo explores fresh territory on where compelling advertising ideas ome from and why they are fundamental to building powerful and profitable brands"

Michael Nelps, Former Pres. ARF.



''In order to measure the power of a brand you have to go to the source of its strenght. And that is what Sal Randazzo has done in The Myhtmakers"

Bill Backer


Sal Randazzo is now available to lecture in both academic and business settings on any of the issues discussed on this site or in his publications. For some reviews of his presentations click here.